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About ReD
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About ReD
Offerings
Perspectives
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The next wave of strategy - with Ben Valenta
Strategy 3.0 Matt Kay 4/10/25 Strategy 3.0 Matt Kay 4/10/25

The next wave of strategy - with Ben Valenta

Part of our series “The next wave of strategy”. FOX Sports executive Ben Valenta speaks about how to build long-term value by grounding strategy in a consumer worldview.

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How To Build Belonging At A 350,000-Person Company
Belonging, Leadership Matthew Janney 4/30/24 Belonging, Leadership Matthew Janney 4/30/24

How To Build Belonging At A 350,000-Person Company

Jacob Aarup-Andersen, former CEO of ISS Group and current Carlsberg Group CEO, on making belonging a top priority in a giant people organisation and putting the S in ESG on the leadership agenda.

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What Is Belonging Anyway?
Belonging Matthew Janney 3/22/23 Belonging Matthew Janney 3/22/23

What Is Belonging Anyway?

An introduction to our special series on belonging.

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How I Built Belonging: with Nikki Neuburger
Belonging Matthew Janney 3/15/23 Belonging Matthew Janney 3/15/23

How I Built Belonging: with Nikki Neuburger

Nikki Neuburger, Chief Brand Officer at lululemon, on building community from the ground-up, the importance of two-way dialogue to foster belonging among consumers, and navigating an increasingly polarised cultural landscape.

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How I Built Belonging: with Jean Chatzky
Belonging Matthew Janney 3/14/23 Belonging Matthew Janney 3/14/23

How I Built Belonging: with Jean Chatzky

HerMoney CEO Jean Chatzky on creating judgment-free safe spaces, fostering belonging in digital communities, and the importance of leading with vulnerability and intimacy.

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How I Built Belonging: with Kim Foulds and Scott Cameron
Belonging Matthew Janney 3/13/23 Belonging Matthew Janney 3/13/23

How I Built Belonging: with Kim Foulds and Scott Cameron

Sesame Workshop’s Kim Foulds and Scott Cameron on the educational benefits of belonging, balancing culturally specific and culturally agnostic content, and why Muppets are the perfect tools for learning.

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How I Built Belonging: with Lynda Hammes
Belonging Matthew Janney 3/12/23 Belonging Matthew Janney 3/12/23

How I Built Belonging: with Lynda Hammes

Tertulia co-founder Lynda Hammes on the power of books in community-building, how to use AI to go beyond personalisation and towards belonging, and her future vision for Tertulia.

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Lost and Found in Public Space
Belonging Ian Dull 3/11/23 Belonging Ian Dull 3/11/23

Lost and Found in Public Space

In this series of vignettes, people at ReD reflect on the spaces around them that at different moments in their lives, have impacted their sense of belonging.

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Why Bitcoin Is Really about Belonging
Belonging Ian Dull 3/10/23 Belonging Ian Dull 3/10/23

Why Bitcoin Is Really about Belonging

What financial institutions can learn from the hidden cultures of crypto.

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One Day We Arrived In Japan
Belonging Matthew Janney 3/9/23 Belonging Matthew Janney 3/9/23

One Day We Arrived In Japan

One Day We Arrived in Japan, a feature documentary about three families who leave Brazil in search of a better future in Japan.

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Can Hermès Be Your Friend?
Belonging, Luxury Charlotte Vangsgaard 3/8/23 Belonging, Luxury Charlotte Vangsgaard 3/8/23

Can Hermès Be Your Friend?

What can luxury companies learn from a soft drink campaign and a Berlin nightclub about belonging?

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Belonging: A Reading List
Belonging Matthew Janney 3/7/23 Belonging Matthew Janney 3/7/23

Belonging: A Reading List

From sci-fi novels to ancient philosophical meditations by way of classic sociological studies, our staff picks on the best books about belonging.

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