Partners at ReD Associates talk about how anthropology can heal the anxiety of our broken relationship with money
The editor of Real Deals Magazine, spoke to Mikkel Rasmussen about ReD Associates, the dangers of over-reliance on big data, and why social science just might be one of private equity’s greatest tools.
In this profile of ReD Associates, the reporters from Handelsblatt use case studies of LEGO and Adidas to describe ReD's work and continuous growth.
In this extract from our book 'The Moment Of Clarity' it is described how Adidas managed to reinforce its relationship with consumers while delivering 10-fold profit.
In this podcast Charlotte Vangsgaard, partner at ReD Associates, explain how to study markets through systematic observation instead of linear and rational reasoning: “We try to work without a hypothesis.”