Ford Press Release: Ford Reimagining How To Create Future Vehicle User Experiences

December 10th, 2015

Ford aims to set itself apart in the marketplace by shifting their product development process to focus on a deep understanding of people and their vehicle experiences.

The challenge going forward isn’t who provides the most technology in a vehicle but who best organizes that technology in a way that most excites and delights people,” said Raj Nair, executive vice president, Product Development. “By observing consumers, we can better understand which features and strengths users truly use and value and create even better experiences for them going forward.

Read full press release here