By Esben Schjørring, January 2016
The myth that education in the humanities is irrelevant and useless is dead. In a globalized world where consumer behavior and technology is changing rapidly, leaving businesses operating with a high degree of uncertainty, the methods and insights from the humanities are the keys to the future. As part of the ongoing debate on the relevance and future role of the humanities, ReD Associates co-founder Mikkel B. Rasmussen, originally trained as an economist, shares how a study on running for adidas shook him to the core and changed his perception of the humanities as being ‘uninteresting and hogwash.'
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Partner, Martin Gronemann, talks to The Times about the importance of making your kids financially literate in an increasingly cash-free world.
You can change the world in three ways: You can revolt, you can vote for a party and hope the government will fix it, or you can work with the commercial world to work with them to make it better. All three are great means to change the world. We work mostly with corporations, not only to make them profitable but to make them more humane.
Michele Chang-McGrath talked to the FT's retail editor, Mark Vandevelde, about the recent woes of retailers.
Sometimes growth can't come from doing more of the same. You need a creative leap. And that creative leap is also destructive — destructive of assumptions and principles that have served you well in the past but now hold you back. How do you break the impasse and find the new assumptions that will take you forward? Alastair Dryburgh talks to Christian Madsbjerg of ReD Associates.
Christian Madsbjerg gives examples of data's use and abuse in a recent conversation with Alastair Dryburgh.
ReD concludes a failure to account for these human (and economic) motivations encourages gaps of understanding regarding the best processes to use to combat the human phenomena.
When access to goods becomes so effortless, what drives customers to invest time and effort in ‘going shopping’?
Madsbjerg argues that unless companies take pains to understand the human beings represented in their data sets, they risk losing touch with the markets they’re serving.
Data is important, but with Madsbjerg’s approach to sensemaking, we have a better chance of putting it in the proper context and using it to enrich our lives and our understanding.
When you rely on algorithms for everything from your commute to work to your lunch order, Sensemaking suggests, you aren’t just altering the way you do things. You are changing the very filter through which you view reality.