By Noelia Sastre, November 12, 2011
In an article in El País, Noelia Sastre highlights ReD Associates’ approach to innovation and strategy. ReD Associates co-founder Mikkel B. Rasmussen says, “We see people in their daily lives.” The key to ReD’s success is the ability to tease out the difference between what people say they do and what they really do. “Mothers swear they give their children healthy food, but when you study it you realize that, for many reasons, it’s not as healthy as they think.”
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What happens when you take a philosopher out of their element and plunk them into management? How can the business and tech worlds benefit from the humanities? Are we putting too much trust into algorithms and the promise of artificial intelligence?
You can change the world in three ways: You can revolt, you can vote for a party and hope the government will fix it, or you can work with the commercial world to work with them to make it better. All three are great means to change the world. We work mostly with corporations, not only to make them profitable but to make them more humane.
Michele Chang-McGrath talked to the FT's retail editor, Mark Vandevelde, about the recent woes of retailers.