Danish Foreign Ministry - How Do People In The Middle East Perceive Denmark?

Several years ago, a governmental agency tasked with foreign affairs in Denmark was under siege by the Arab world after it defending the right of Danish cartoonists to publish cartoons depict­ing Mohammad in the Danish daily Jyllands-Posten. They enlisted ReD to help explore how Arabs perceive Danes and Den­mark in more depth.

Danish and Egyptian cultural institute - What does it mean to be "Egyptian"?

Between June 2009 and December 2010, a not-for-profit Danish and Egyptian cultural institute approached ReD to work on a project with them. They hoped to understand the value systems of everyday Egyptians through a series of research activities and methods. Regardless of class, age, gender, political leaning, religious affiliation, or geographical location, the project intended to explore dialogue-building among Egyptians based on shared values.