Posts tagged 4
Should We Trust Companies That Want Us To Use Our Real Names Online?

Just this year, Mark Zuckerberg told an audience at f8, Facebook’s developer conference, that using a fake handle online was an example of a “lack of integrity.” In this new social graph, the use of your real ID online has apparently become an issue of moral uprightness — after all, don’t we all want accountability and reliability for every citizen of the social graph?

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Multitasking Is Like Working Drunk

If we’re all sitting around shifting between thoughts, who will do the hard thinking that defines true creativity and come up with the thoughtful approaches we need for everything from corporate strategy to disease management?

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Anna Ebbesen4
The "Influence" Of Reading

Some look for facts they can use to influence others and chart their own course of thinking, others look for a mood, and still others look for a character with whom they can identify. Through the lens of what people read you can understand what they’re concerned about, what kind of atmosphere makes them feel safe or uncertain, and what kinds of questions they struggle with.

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Anna Ebbesen4
Slow Hunch – letting ideas come to you

Instead of focusing on the creation of ideas and trying to force them into being, one is better off focusing on understanding the relevant phenomenon in depth. Then it simply becomes a matter of being open to the ideas when they show up — be it in casual conversation, intense data crunching, or, as sometimes in Mozart’s case, on a sleepless night.

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Anna EbbesenCorporate Creativity, 4
Danish and Egyptian cultural institute - What does it mean to be "Egyptian"?

Between June 2009 and December 2010, a not-for-profit Danish and Egyptian cultural institute approached ReD to work on a project with them. They hoped to understand the value systems of everyday Egyptians through a series of research activities and methods. Regardless of class, age, gender, political leaning, religious affiliation, or geographical location, the project intended to explore dialogue-building among Egyptians based on shared values.

 

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Conducting Ethnography in Times of Political Turmoil—lessons from the field

In the period leading up to the Arab Spring, ReD was tasked with understanding what—if any—shared values Egyptians had across religious, gender, age, and economic differences. Toward the end of our project, Mohamed Bouazizi set himself on fire in Tunisia, and the Arab Spring was soon fueling an uprising in several Middle Eastern countries. Three elements proved key in making our research as fruitful and rich as possible, given the circumstances

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