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Megacities In Emerging Markets: The Car As The New Living Room

Infamous for its massive traffic, it should come as no surprise that Muscovites spend a considerable portion of their lives in cars, driving or simply waiting to get out of a traffic jam. Being more than just a means of transportation, the car offers a semi-private space that can be used for unwinding, consuming, and socializing—almost like a new type of living room.

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