Transforming the customer relationship for the financial services industry by understanding how people relate to money.Read More
Trough our studies of the everyday lives of people, we have seen how Baby Boomers still offers a huge opportunity for smart companies that understand what thrills them as they near their retirement. This white paper provides an introduction to what we have called The Second Coming of Age for the Baby Boomer generation.Read More
The goal of the course is to clarify the main themes, concepts, and critiques of some of the most influential - and, alas, difficult - texts in the Western canon.Read More
Professors in Philosophy Taylor Carman and Simon Critchley curated a course on meaning for ReD Associates, to keep our thinking attuned to the explanatory power of philosophy.Read More
How Heidegger’s notion of dwelling helps understand problems with the vehicle space.Read More
As a part of our engagement with Edison International, ReD Associates created a small video outlining some of the major findings from our projects together.Read More
"Deep listening means dwelling long enough at the unfamiliar, untill something jumps out as meaningful."Read More
"It's in the tension between how people want to see themselves, and the observable reality of their lives, where there is truth worth taking seriously, and acting on."Read More
Christian Madsbjerg and Gillian Tett, author and U.S. Managing Editor at the Financial Times, talk about silos, tunnel vision in major coporations, and why smart people do stupid things.Read More
In the webinar we discuss the key findings from our study highlighting how large energy users think about this changing energy landscape and what they are looking for in terms of strategies and solutions to lower their energy costs across their enterprise.Read More
The paper was presented at the EPIC conference 2015 in Sao Paulo.
In this paper I propose that applied ethnographers should think critically and innovatively about the practice of producing fieldnotes in ethnographic research.Read More
Luxury is rooted in rarity. As "luxury" goods become mass products, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare.Read More
Anthropologists in popular culture - 6 prominent clichés.Read More
Through a new understanding of high-value design, Samsung was able to renew the product design of its TVs and double market share in the TV segment in just a few years.Read More
As a part of ReD's internal training, Taylor Carman, Professor at Columbia and Heidegger expert, gave our staff a course on Heidegger's thinking. This page contains the recordings from those sessions, held at ReD's New York office during the fall of 2013 and spring of 2014.Read More
Kristian Villumsen is senior vice president of global marketing for Coloplast, an international company that makes medical devices related to ostomy, urology and continence, and wound treatment.Read More
Innovation inside many of these companies is characterized by strong teamwork across disciplines, business units, and professional functions. There is a very widespread idea that innovation is driven by a lonely genius, a specific department, or a very special group of innovation champions, but this does not appear to be the case in these high-performing cultures.Read More
Most companies struggle to service their customers in ways that are swift, thoughtful, and consistent.
Globalization has created more customers and more ways to interact with customers
Points of contact between companies and customers have multiplied over the years.
Lufthansa is best known as an airline: the largest carrier in Europe, with more than 110,000 employees, it serves hundreds of destinations and millions of passengers each year. But even when you’re not on a Lufthansa-branded flight, chances are that some Lufthansa-designed systems—from aviation IT to maintenance to entertainment, even catering—are keeping you safe and comfortable in the air.Read More
Business history is littered with examples of companies that missed out on major changes in their industries and paid a hefty price. Kodak, despite having invented the core technology behind digital cameras, failed to digitize at a sufficient speed.Read More