If Facebook is serious about becoming the social index for the entire web, it needs to do more not to just export social networking functionality but to make Facebook itself a more hospitable place for outside web page content to live.
For years people have been lamenting the death of newspapers—and have been offering all sorts of fixes to save them, from changing the copyright laws to keep online aggregators from rebroadcasting the news to encouraging newspapers to adopt the not-for-profit model.
Apps have become tokens of the future. Publishers need to become inventors of everyday science fiction.
Media companies are in a tough spot because creating compelling content demands a lot more subtlety than promoting products. To engage teens rather than merely influencing them you have to get down to the feelings teens share and understand the way they respond to the world.
The hottest media trend in the last few years has been the explosion of hyperlocal content—it has become clear that the masses cared most about themselves and their surroundings.