ReD Associates recently started a collaboration with renowned photographer, Alastair Wiper, exploring our clients’ industrial landscapes.
Trough our studies of the everyday lives of people, we have seen how Baby Boomers still offers a huge opportunity for smart companies that understand what thrills them as they near their retirement. This white paper provides an introduction to what we have called The Second Coming of Age for the Baby Boomer generation.
How Heidegger’s notion of dwelling helps understand problems with the vehicle space.
Luxury is rooted in rarity. As "luxury" goods become mass products, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare.
Through a new understanding of high-value design, Samsung was able to renew the product design of its TVs and double market share in the TV segment in just a few years.