Searching for Value: Kevin’s Somewhereness
In a global, interconnected, “I-can-be-everywhere” world, sometimes the most decadent experience is to be somewhere. To be, quite literally, grounded in a specific place. From tourism to wine to fragrance, the qualities of place can enhance the experience and value of the product. Understanding how our things emerge from and remain forever tied to discrete locales is a critical way in which luxury pushes back on the encroaching global experience.
While on a Sensemaking book tour in Japan, ReD Associates Co-Founder Christian Madsbjerg sat down with Diamond Harvard Business Review’s Special Editor-in-Chief, Yuka Yamazaki to share the origins of ReD’s sensemaking process, why it requires human intelligence (not AI), and what sensemaking can do for businesses both in Japan and elsewhere around the world. This is a translation from the original Japanese interview.
In this review of the most recent book by ReD Associates co-founder Christian Madsbjerg, Forbes contributor Michael B. Arthur provides a broad overview of Sensemaking, including theories about the concept from organizational behavior scholar Karl Weick. This is an excerpt of the review.