To understand an unknown market we must learn to decode its sounds: from the most distinct, to the quiet and obscure. We need to listen to its silences. Learning how to listen helps us see the forces at play, and the consequences of those forces. In this video, Sandra Cariglio provides a glimpse into what research looks like at ReD Associates.
At ReD Associates, we help companies understand new markets; we listen to what is expressed, and notice of what is left unsaid. Our methodology, steeped in social science, uncovers hidden sounds in the everyday rhythms of people and places across the world. In ReD’s work, listening is not a passive process. We select what is important and brush away the noise.
The goal of the course is to clarify the main themes, concepts, and critiques of some of the most influential - and, alas, difficult - texts in the Western canon.
For marketers, truly valuable customer data comes in two forms: thick data and big data. Combining the two approaches can solve many of the problems that each category of data faces on its own.
Instead of focusing on products, the anthropologists and sociologists at ReD Associates are working to understand “worlds” — the contexts in which people live and create meaning in their everyday lives.