As globalism opens up markets it produces bigger and more nimble competitors, which forces companies to rethink their strategies and to innovate more aggressively. Creating new markets or pursuing not just B2B but also consumers are issues for companies who want a foothold in global markets and who want to get in emerging markets early with sustainable technologies.
A good deal of innovation happens around creating a relationship with the consumer—as we spend time understanding his or her values we’re able to advise companies to develop more products and choices that target those values. Learning how people feel about the world around them helps us get consumers more emotionally invested in the company and its products. That emotional and ethical connection deepens with a solid customer service backbone—we guide companies to create meaningful and hassle-free user experiences that simplify people’s lives and make it easier to make decisions about investments.