A moderate approach believes AI can be a powerful force for good. But to understand AI risks and opportunities, we first must understand what we mean by AI.
In his new chapter published in a volume with the Lawrence Livermore National Lab, ReD Associates partner and former RAND researcher William “Bill” Welser brings much-needed clarity to our decisions regarding privacy and technology.
Rand Corporation engineers William Welser and Dave Baiocchi bring AI and Systems expertise to social-science- and humanities-based consultancy ReD Associates
ReD Associates recently started a collaboration with renowned photographer, Alastair Wiper, exploring our clients’ industrial landscapes.
The Helping People Heal white paper provides a deeply researched perspective on how digital is uniquely positioned to fulfill key unmet patient needs and enable warm care with individualized, adaptive, empathetic and scalable support.
Simon Critchley, Professor of Philosophy at Barnard College, sits with Christian Madsbjerg to talk about the explanatory limits of scientism and the models that allow us to develop a substantive understand of human behavior.
In a global, interconnected, “I-can-be-everywhere” world, sometimes the most decadent experience is to be somewhere. To be, quite literally, grounded in a specific place. From tourism to wine to fragrance, the qualities of place can enhance the experience and value of the product. Understanding how our things emerge from and remain forever tied to discrete locales is a critical way in which luxury pushes back on the encroaching global experience.
In this short piece, a Danish museum curator at the National Geological Museum of Denmark, details the changing status of a collection
In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward.
Christian Madsbjerg and Mikkel Rasmussen, authors of The Moment of Clarity, in conversation with Tim Sullivan, editorial director of Havard Business Review. Here, Christian Madsbjerg and Mikkel Rasmussen discuss the need for the human sciences to help businesses innovate in contexts of great uncertainty.
In this closing talk, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmussen discusses the four levels of influence that orient business decisions: Self, Company, Market, and Society.
In this second presentation, Senior Partner and co-author of Moment of Clarity, Mikkel Rasmsussen details five key signs that your business has encountered those “Level 3” problems discussed in ‘When Should I Turn to the Human Sciences?’
In this brief presentation, Senior Partner at ReD Associates and co-author of Moment of Clarity, Mikkel Rasmussen, discussed the three levels of business problems, and why the human sciences are critical to solving “Level 3” challenges: those where companies have a vague sense that “something is wrong,” but cannot clearly identify a specific problem and have no idea as to how to solve it.
This brief, image-only video compiled from research by ReD Associates, presents a small glimpse into what it means to be a woman in today's China.
Trough our studies of the everyday lives of people, we have seen how Baby Boomers still offers a huge opportunity for smart companies that understand what thrills them as they near their retirement. This white paper provides an introduction to what we have called The Second Coming of Age for the Baby Boomer generation.
The goal of the course is to clarify the main themes, concepts, and critiques of some of the most influential - and, alas, difficult - texts in the Western canon.
Professors in Philosophy Taylor Carman and Simon Critchley curated a course on meaning for ReD Associates, to keep our thinking attuned to the explanatory power of philosophy.
How Heidegger’s notion of dwelling helps understand problems with the vehicle space.
"Deep listening means dwelling long enough at the unfamiliar, untill something jumps out as meaningful."
"It's in the tension between how people want to see themselves, and the observable reality of their lives, where there is truth worth taking seriously, and acting on."
Christian Madsbjerg and Gillian Tett, author and U.S. Managing Editor at the Financial Times, talk about silos, tunnel vision in major coporations, and why smart people do stupid things.
In the webinar we discuss the key findings from our study highlighting how large energy users think about this changing energy landscape and what they are looking for in terms of strategies and solutions to lower their energy costs across their enterprise.
The paper was presented at the EPIC conference 2015 in Sao Paulo.
In this paper I propose that applied ethnographers should think critically and innovatively about the practice of producing fieldnotes in ethnographic research.
Anthropologists in popular culture - 6 prominent clichés.
Through a new understanding of high-value design, Samsung was able to renew the product design of its TVs and double market share in the TV segment in just a few years.
As a part of ReD's internal training, Taylor Carman, Professor at Columbia and Heidegger expert, gave our staff a course on Heidegger's thinking. This page contains the recordings from those sessions, held at ReD's New York office during the fall of 2013 and spring of 2014.
Kristian Villumsen is senior vice president of global marketing for Coloplast, an international company that makes medical devices related to ostomy, urology and continence, and wound treatment.
Innovation inside many of these companies is characterized by strong teamwork across disciplines, business units, and professional functions. There is a very widespread idea that innovation is driven by a lonely genius, a specific department, or a very special group of innovation champions, but this does not appear to be the case in these high-performing cultures.
Most companies struggle to service their customers in ways that are swift, thoughtful, and consistent.
Globalization has created more customers and more ways to interact with customers
Points of contact between companies and customers have multiplied over the years.
Lufthansa is best known as an airline: the largest carrier in Europe, with more than 110,000 employees, it serves hundreds of destinations and millions of passengers each year. But even when you’re not on a Lufthansa-branded flight, chances are that some Lufthansa-designed systems—from aviation IT to maintenance to entertainment, even catering—are keeping you safe and comfortable in the air.
Business history is littered with examples of companies that missed out on major changes in their industries and paid a hefty price. Kodak, despite having invented the core technology behind digital cameras, failed to digitize at a sufficient speed.
The U.S., Japan and Eurozone remain the key markets for most companies, but the increasing focus on cost effectiveness and the difficulties of the general economy, make the potential for significant growth in these markets questionable. In contrast, emerging pharmaceutical markets have been growing in the double-digits and are expected to continue expanding in the years ahead, due to strong economic growth, demographic changes, and improved funding for health care.
Most of our work in health care involves new research and our approach to it always involves more than just one stakeholder, taking several stakeholders in the specific disease ecology into account. In our experience, it is through understanding different stakeholders’ perspectives that new insights can be found and new solutions developed thereafter.
Although a concern for healthcare systems for several decades, 2013 was a watershed year for obesity. Its recognition as a disease by the American Medical Association provides an opportunity to move beyond dead-end debates around personal responsibility and create renewed focus on what healthcare systems can do to treat this burgeoning epidemic.
Pharmaceutical companies should begin to take a closer look at how they create the most value for their multiple stakeholders. In the emerging world of value-based health care, the answer will increasingly go beyond a new drug.
Economic change in China will move hundreds of millions of households from poverty to prosperity. But what does everyday life look like for a Chinese family? One of our ethnographers shares some intimate experiences from a meeting with a middle-class man who has lived through the country’s enormous transformation.
ReD helped Samsung develop their own distinct visual design philosophy–one that gave up the aesthetics of technology to instead reflect the aesthetics of the home.
In a recent poll we conducted, we found that more than 90% of the respondents wish that Facebook would help them deepen their friendships in the real world—yet only 40% said it has actually done so. That’s a small but important misalignment.
In real life we jump through hoops for friendship. Facebook makes it too easy. So what real life has, and which Facebook doesn’t have, are barriers to building a friendship.
Just this year, Mark Zuckerberg told an audience at f8, Facebook’s developer conference, that using a fake handle online was an example of a “lack of integrity.” In this new social graph, the use of your real ID online has apparently become an issue of moral uprightness — after all, don’t we all want accountability and reliability for every citizen of the social graph?
A more interesting question is whether people are using the social Web the way its designers think they are — and should they be allowed to? For social scientists this is a fun phenotypical question: Give humans a tool and watch it engender all sorts of odd behavior.
For many teachers a totally orderly classroom is now something to be rectified; an iPod Touch is a powerful learning tool, not a forbidden device; good students don’t just do as they’re told — they approach their lessons critically and challenge what they think doesn’t make sense.
If we’re all sitting around shifting between thoughts, who will do the hard thinking that defines true creativity and come up with the thoughtful approaches we need for everything from corporate strategy to disease management?
Some look for facts they can use to influence others and chart their own course of thinking, others look for a mood, and still others look for a character with whom they can identify. Through the lens of what people read you can understand what they’re concerned about, what kind of atmosphere makes them feel safe or uncertain, and what kinds of questions they struggle with.
A snapshot of what we are reading.
Mikkel B. Rasmussen argues that corporations are increasingly attracted to cities on the basis of their people and lifestyles.
Instead of focusing on the creation of ideas and trying to force them into being, one is better off focusing on understanding the relevant phenomenon in depth. Then it simply becomes a matter of being open to the ideas when they show up — be it in casual conversation, intense data crunching, or, as sometimes in Mozart’s case, on a sleepless night.
Several years ago, a governmental agency tasked with foreign affairs in Denmark was under siege by the Arab world after it defending the right of Danish cartoonists to publish cartoons depicting Mohammad in the Danish daily Jyllands-Posten. They enlisted ReD to help explore how Arabs perceive Danes and Denmark in more depth.
Between June 2009 and December 2010, a not-for-profit Danish and Egyptian cultural institute approached ReD to work on a project with them. They hoped to understand the value systems of everyday Egyptians through a series of research activities and methods. Regardless of class, age, gender, political leaning, religious affiliation, or geographical location, the project intended to explore dialogue-building among Egyptians based on shared values.
In the period leading up to the Arab Spring, ReD was tasked with understanding what—if any—shared values Egyptians had across religious, gender, age, and economic differences. Toward the end of our project, Mohamed Bouazizi set himself on fire in Tunisia, and the Arab Spring was soon fueling an uprising in several Middle Eastern countries. Three elements proved key in making our research as fruitful and rich as possible, given the circumstances
In a conversation with Charlotte Vangsgaard, CGAP’s Gerhard Coetzee discusses how to help the financial sector discover the business potential of low-income customers. To him, the root cause of why financial inclusion is still an issue lies in the minds of the decision makers in the financial sector.
If everything hinges on a survey or two, you may be missing the individual and sociocultural drivers that reside below the surface.
Five biases that significantly complicate consumers’ adoption of environmentally friendly solutions.
To create business models and go-to-market plans that will succeed, businesses need to understand the social contexts that influence consumer decisions.
The idea that for something to be original it has to be radically new still permeates business conversations about innovation.
Instead of focusing on the creation of ideas and trying to force them into being, one is better off focusing on understanding the relevant phenomenon in depth.
Companies are always on the lookout for new ideas—getting ideas is not the problem. Getting ideas of high caliber, however, is more challenging. Increasingly, companies are developing a more refined sensibility towards ideas and seek so-called “high-quality ideas.” High-quality ideas are bigger ideas that likely will stand both the test of time and have substantial commercial potential. High-quality ideas share five characteristics that at a glance can appear as counterintuitive.
In our experience, as with art and science, creative business thinking flows best when it pivots on a “big idea”—a “structural design,” or a “paradigm.”
A not-for-profit raising money and awareness for a debilitating chronic illness came to ReD Associates because they needed a new take on fundraising. As their disease was not well known, the organization struggled with growing its donor base beyond those directly affected.