Businesses have an opportunity to accelerate the transition to a low carbon economy and strengthen their top line at the same time. Reducing their running costs by switching to energy efficient light bulbs and replace physical meetings with videoconferencing just may not be enough. In this series of articles, we investigate how a more human-focused approach holds the potential to make environmentally friendly products and solutions thrive in the market.
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Conversations is the place we share the intelligence we’ve accrued from our work analyzing new and changing markets for clients and analyzing what consumers need.
Winning the Chinese Middle Class
Achieving a detailed understanding of the chinese middle class goes beyond standard definitions—and, more importantly, a strategy for how to succeed in the face of it—is a much more vexing challenge to ensure future growth
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The new premium
Across industries companies struggle to build more value into their offerings to counter generic competition or decreasing relevance of their current products and services.
But what are the new drivers of value? Should you reintroduce qualities that has been lost in the race for streamlining? And not least: Can large companies do this in an efficient way?
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Enabling Innovation
How can a company organize itself to encourage innovation? What should a company do when innovating on a product or service? We share our thought as well as conversations with a few of our clients to get a perspective on what really makes a company truly innovative.
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Sense making in business
Companies are recognizing the need to reach deeper levels of understanding of their customers and to make sense of mysteries too intractable for a spreadsheet to solve—more exploratory methods and approaches are required.
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