Christian Madsbjerg speaks to Manuela Saragos about why human intelligence is still a vital component in analysing all our data.
Christian Madsbjerg is co-the founder of ReD Associates and the director of its New York office. His most recent book "Sensemaking," was published by Hachette Book Group.
Banks frequently lament their inability to deepen connections with their consumer, but in order to do that they will have to transform their relationship with the world as a whole.
Christian Madsbjerg talks about the impact it has, when CEOs observe and listen to their customers as fellow human beings, and provides advice for how entrepreneurs can utilize the thinking behind Sensemaking to improve their own business.