Christian Madsbjerg speaks to Manuela Saragos about why human intelligence is still a vital component in analysing all our data.
Christian Madsbjerg is co-the founder of ReD Associates and the director of its New York office. His most recent book "Sensemaking," was published by Hachette Book Group.
Christian Madsbjerg gives examples of data's use and abuse in a recent conversation with Alastair Dryburgh.
Christian Madsbjerg talks about the impact it has, when CEOs observe and listen to their customers as fellow human beings, and provides advice for how entrepreneurs can utilize the thinking behind Sensemaking to improve their own business.
Christian Madsbjerg talks about the role of design, the dangers of relying on focus groups and how anthropology is the most brutal cost reduction tool in the world.