Christian Madsbjerg talks about the impact it has, when CEOs observe and listen to their customers as fellow human beings, and provides advice for how entrepreneurs can utilize the thinking behind Sensemaking to improve their own business.
From the episode description
"This episode goes deep into understanding your customers as people instead of just abstractions and how to make better business decisions. All great businesses are found on an insight into how to serve a group of people in a meaningful way. Instead of guessing, spend some time with your future customers and develop a hypothesis.
Try not to look at people as numbers, but as individuals. Choosing a group and then understanding it should be the target. Go to the savannah instead of the zoo.
Get strength from understanding the people you serve. Get inspired by going out and meeting the customers you serve."
Listen to the episode on Cashflow Diary's website or wherever you get your podcasts.