By Esben Schjørring, January 2016
The myth that education in the humanities is irrelevant and useless is dead. In a globalized world where consumer behavior and technology is changing rapidly, leaving businesses operating with a high degree of uncertainty, the methods and insights from the humanities are the keys to the future. As part of the ongoing debate on the relevance and future role of the humanities, ReD Associates co-founder Mikkel B. Rasmussen, originally trained as an economist, shares how a study on running for adidas shook him to the core and changed his perception of the humanities as being ‘uninteresting and hogwash.'
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The New York Times explores how the energy world is changing and the reasoning behind the new company ReD helped Edison International launch.
In a world with a high degree of uncertainty, the insights from the humanities are the key to future.
Fortune asked 18 business leaders, including ReD’s US Director Christian Madsbjerg, to write about their favorite titles. Their request was simple: “name the one book you read this year that altered your perspective on life or business.”
Data without context is a false idol. It creates the kind of political programs that are technocratic—measuring everything—while seriously undermining a democracy.
Apps for the 1% will be more likely to succeed if they are oriented towards lifestyle rather than finance.
Christian Madsbjerg explains how Ford is in the midst of trying to design cars ‘inside-out’ (based on what engineers wanted) instead of ‘outside-in’ (based on what consumers want to experience).
Christian Madsbjerg, co-founder of ReD Associates, explains why Apple's new gold watch might backfire if the company only rely on a "rich people are dumb" strategy.
ReD Associates partner Jun Lee discusses how African citizens use mobiles as a solution for more advanced problems such as money transfers and what that means for innovation in services.
Although many producers in the food industry are following one of the most important megatrends, convenience, they are missing out on another: personalization.
Danes’ sick leave amounts to the equivalent of 150,000 full-time jobs, which is hurting companies’ bottom line. A project by ReD Associates found that it is possible to reduce sick leave by 60 percent.