By Anja Besser Schmul, January 5, 2007
Christian Madsbjerg from ReD Associates comments on the Danish tax authorities’ recent change of name and logo. He emphasizes the timing of the changes, which he considers to be well planned, since the organization is about to undergo a very broad and extensive process of reorganization.
He emphasizes that “the Danish tax authorities are currently in the midst of an enormous restructuring where employees are being moved around the country and divisions are being merged. If they need a new logo, now is the time—and their previous logo was indeed among the least graceful in the public sector.”
The old logo, which had a triangular shape, signaled “Caution” like the road signs of the same shape. That is not a desirable signal for a tax authority to send, Madsbjerg explains. Furthermore, he argues, 13 million DKK for the redesign is not the outrageous sum it has been made out to be, because a lot of that money has gone towards implementing the new name and logo.
The full interview isn't available online.
To understand Trump’s popularity, you need to understand the principles guiding life in rural America.
As thousands of neuroscience findings are called into question, the new study out of Sweden offers an opportunity to reprioritize. What kind of information provides the most apt description of how you first fell in love?
Succesful companies design for the everyday life of the consumer, and not just the clinical trial
ReD Associates, the worlds most advanced human science consultancy, is now partnering with Cognizant, the most successful and fastest growing technology advisor in the world. Together, sophisticated technology and deep human insight can make the next wave of digital transformation a meaningful one.
Ford aims to set itself apart in the marketplace by shifting their product development process to focus on a deep understanding of people and their vehicle experiences.
The New York Times explores how the energy world is changing and the reasoning behind the new company ReD helped Edison International launch.
ReD’s Claire Straty speaks with BBC Radio’s “From Savage to Self” series to defend the value of anthropology in the business world.
Mikkel Rasmussen from ReD Associates took the stage at TEDx Tottenham to ask: Do you like cooking?
In a world with a high degree of uncertainty, the insights from the humanities are the key to future.
ReD Associates Partner Eliot Salandy Brown explores the gaps between the assumptions big businesses make about consumers and the reality of what we (real people) actually think, do, and need.