Christian Madsbjerg and Mikkel Rasmussen, authors of The Moment of Clarity, in conversation with Tim Sullivan, editorial director of Havard Business Review. Here, Christian Madsbjerg and Mikkel Rasmussen discuss the need for the human sciences to help businesses innovate in contexts of great uncertainty. They suggest that in reframing the familiar by asking different questions, and exploring those moments when individuals defy expectations, the human sciences enable a richer understanding of human motivation that identifies new opportunities for companies.
“The likes of Maplin and Toys R Us were stuck [thinking that] the role they were playing for consumers was being there as a warehouse giving choice and convenience,” says Michele Chang-McGrath, a partner at ReD Associates, which studies consumers’ in-store behaviour.
Tracking down niche toys is now a function better performed by Amazon than speciality big-box stores, Ms Chang-McGrath says.
“We’ve found that a lot of parents hate going to the toy store because it’s a place where arguments will happen, they lose control of their budget and their children,” she says. “Online, you don’t have to face those battles.”
LE CERCLE/POINT DE VUE - La France a un avantage culturel unique grâce à la présence importante des sciences sociales dans la société. Nos entreprises devraient y voir une opportunité.
Sometimes growth can't come from doing more of the same. You need a creative leap. And that creative leap is also destructive — destructive of assumptions and principles that have served you well in the past but now hold you back. How do you break the impasse and find the new assumptions that will take you forward? Alastair Dryburgh talks to Christian Madsbjerg of ReD Associates.
The more we rely on AI and machine learning, the more work we need social scientists and humanities experts to do.
Partners at ReD Associates talk about how anthropology can heal the anxiety of our broken relationship with money
Banks frequently lament their inability to deepen connections with their consumer, but in order to do that they will have to transform their relationship with the world as a whole.
Christian Madsbjerg gives examples of data's use and abuse in a recent conversation with Alastair Dryburgh.
Christian Madsbjerg talks about the impact it has, when CEOs observe and listen to their customers as fellow human beings, and provides advice for how entrepreneurs can utilize the thinking behind Sensemaking to improve their own business.
Christian Madsbjerg talks about the role of design, the dangers of relying on focus groups and how anthropology is the most brutal cost reduction tool in the world.
Christian Madsbjerg on Danish National Radio's morning show, P1 Morgen, about spreadsheet culture and the value of reading literary fiction.