Christian Madsbjerg and Mikkel Rasmussen, authors of The Moment of Clarity, in conversation with Tim Sullivan, editorial director of Havard Business Review. Here, Christian Madsbjerg and Mikkel Rasmussen discuss the need for the human sciences to help businesses innovate in contexts of great uncertainty. They suggest that in reframing the familiar by asking different questions, and exploring those moments when individuals defy expectations, the human sciences enable a richer understanding of human motivation that identifies new opportunities for companies.
Christian Madsbjerg gives examples of data's use and abuse in a recent conversation with Alastair Dryburgh.
Christian Madsbjerg talks about the impact it has, when CEOs observe and listen to their customers as fellow human beings, and provides advice for how entrepreneurs can utilize the thinking behind Sensemaking to improve their own business.
Christian Madsbjerg talks about the role of design, the dangers of relying on focus groups and how anthropology is the most brutal cost reduction tool in the world.
Christian Madsbjerg on Danish National Radio's morning show, P1 Morgen, about spreadsheet culture and the value of reading literary fiction.
ReD concludes a failure to account for these human (and economic) motivations encourages gaps of understanding regarding the best processes to use to combat the human phenomena.
When access to goods becomes so effortless, what drives customers to invest time and effort in ‘going shopping’?
Platforms for personalization and self-expression are eclipsing ready-made lifestyle brands, write Christian Madsbjerg and Sandra Cariglio.
Would you use a driverless car if your chauffeur was your status symbol? Tech’s unspoken hurdles
Madsbjerg argues that unless companies take pains to understand the human beings represented in their data sets, they risk losing touch with the markets they’re serving.
The editor of Real Deals Magazine, spoke to Mikkel Rasmussen about ReD Associates, the dangers of over-reliance on big data, and why social science just might be one of private equity’s greatest tools.