Luxury is rooted in rarity. As "luxury" goods become mass products, people are turning towards unique, non-reproducable experiences to fulfill a desire for the rare. In this piece, a truffle hunter in Italy describes what it takes—from generations of passed down knowledge to the climate the soil— to produce white truffles, which even now, cannot be intentionally cultivated.
Christian Madsbjerg gives examples of data's use and abuse in a recent conversation with Alastair Dryburgh.
Christian Madsbjerg talks about the impact it has, when CEOs observe and listen to their customers as fellow human beings, and provides advice for how entrepreneurs can utilize the thinking behind Sensemaking to improve their own business.
Christian Madsbjerg talks about the role of design, the dangers of relying on focus groups and how anthropology is the most brutal cost reduction tool in the world.