In a global, interconnected, “I-can-be-everywhere” world, sometimes the most decadent experience is to be somewhere. To be, quite literally, grounded in a specific place. From tourism to wine to fragrance, the qualities of place can enhance the experience and value of the product. Understanding how our things emerge from and remain forever tied to discrete locales is a critical way in which luxury pushes back on the encroaching global experience.
Christian Madsbjerg gives examples of data's use and abuse in a recent conversation with Alastair Dryburgh.
Christian Madsbjerg talks about the impact it has, when CEOs observe and listen to their customers as fellow human beings, and provides advice for how entrepreneurs can utilize the thinking behind Sensemaking to improve their own business.
Christian Madsbjerg talks about the role of design, the dangers of relying on focus groups and how anthropology is the most brutal cost reduction tool in the world.