As a part of our engagement with Edison International, ReD Associates created a small video outlining some of the major findings from our projects together - insights that have led Edison International to create Edison Energy, an energy consultancy with the mission to help energy managers in Fortune 500 companies.
As a part of our engagement with Edison International, ReD Associates created a small video outlining some of the major findings from our projects together.
In the webinar we discuss the key findings from our study highlighting how large energy users think about this changing energy landscape and what they are looking for in terms of strategies and solutions to lower their energy costs across their enterprise.
DONG Energy was facing a liberalized energy market and needed a compelling way to position itself so that it could continue selling its own energy directly to consumers.
There's a cultural bias in business, tech and otherwise, against any information that can't be quantified—that is "soft," subjective, fuzzy. [...] But it is where good ideas come from—and while the data it relies on may not be reducible to numbers, there is actually nothing "fuzzy" about it.
The best CEOs can read a novel and a spreadsheet, Madsbjerg writes, while his overarching message is that we should not forget that companies are made up of people and their customers are people, too.
What Silicon Valley is missing is an understanding of people—what is meaningful to them, the way they live their day to day lives, what would make a difference for them on an ordinary Tuesday in Phoenix or Shanghai. There is a dearth of deep, nuanced cultural knowledge in tech. Luckily, there is an app for that: reading.