Christian Madsbjerg and Gillian Tett, author and U.S. Managing Editor at the Financial Times, talk about silos, tunnel vision in major coporations, and why bright people do stupid things.
Gillian Tett's new book: 'The Silo Effect:The Peril of Expertise and the Promise of Breaking Down Barriers' looks at how silos are in the way of innovation and successful adaption to ever changing markets, and uses insights from eight organizations to share how silos can be overcome.
Christian Madsbjerg and Gillian Tett, author and U.S. Managing Editor at the Financial Times, talk about silos, tunnel vision in major coporations, and why smart people do stupid things.
Kristian Villumsen is senior vice president of global marketing for Coloplast, an international company that makes medical devices related to ostomy, urology and continence, and wound treatment.
Innovation inside many of these companies is characterized by strong teamwork across disciplines, business units, and professional functions. There is a very widespread idea that innovation is driven by a lonely genius, a specific department, or a very special group of innovation champions, but this does not appear to be the case in these high-performing cultures.
There's a cultural bias in business, tech and otherwise, against any information that can't be quantified—that is "soft," subjective, fuzzy. [...] But it is where good ideas come from—and while the data it relies on may not be reducible to numbers, there is actually nothing "fuzzy" about it.
The best CEOs can read a novel and a spreadsheet, Madsbjerg writes, while his overarching message is that we should not forget that companies are made up of people and their customers are people, too.
What Silicon Valley is missing is an understanding of people—what is meaningful to them, the way they live their day to day lives, what would make a difference for them on an ordinary Tuesday in Phoenix or Shanghai. There is a dearth of deep, nuanced cultural knowledge in tech. Luckily, there is an app for that: reading.