Edited by Filip Lau
The media industry is undergoing a seismic shift. In the U.S. newspaper advertising revenue plummeted 46 percent while European companies found new models by adding clubs and commerce. Book publishers are fighting over royalties for e-books and with Google over copyrights. Magazine publishers, crushed from a recession that destroyed a business model built on glossy ads, are licensing brands, adding e-commerce, and making sponsorship deals. Who’s on track?
If Facebook is serious about becoming the social index for the entire web, it needs to do more not to just export social networking functionality but to make Facebook itself a more hospitable place for outside web page content to live.
For years people have been lamenting the death of newspapers—and have been offering all sorts of fixes to save them, from changing the copyright laws to keep online aggregators from rebroadcasting the news to encouraging newspapers to adopt the not-for-profit model.
Apps have become tokens of the future. Publishers need to become inventors of everyday science fiction.
To understand Trump’s popularity, you need to understand the principles guiding life in rural America.
The New York Times explores how the energy world is changing and the reasoning behind the new company ReD helped Edison International launch.
For marketers, truly valuable customer data comes in two forms: thick data and big data. Combining the two approaches can solve many of the problems that each category of data faces on its own.