Unsure of their once-solid roles, major technology and telecom players are struggling to figure out how to differentiate in a crowded marketplace, to engage new clients while holding on to old ones, and to monetize their products and services. In a fast-moving market being ahead of the curve is critical to product development—that means having a point of view about the future and following it through.
The compass is the consumer: We learn how consumers actually use the multifarious tools and platforms in their daily lives so we can help companies be judicious about investing in alliances and in developing services and technologies. We’re adept at helping companies find a path despite often conflicting messages consumers send out about the technologies and services they want—as people get caught up in trends or ideas it’s up to us to figure out how technology can streamline people’s daily lives and give them more precise ways to interact with the people they care about.