ReD Associates

Electronic records, digital devices, data sharing, and telemedicine are all initiatives the healthcare industry developed in response to the need to simplify the process of collecting and distributing medical information and advice. And while healthcare has advanced technologically it has hit a wall—what has been left behind is a deeper understanding of patients.

We’ve studied the realities of how patients manage medication, devices, and bureaucracy and have made huge strides showing how their on-the-ground responses can and should affect what hospitals buy, how doctors work with patients, and what experts prescribe—and in turn how health-care systems are shaped. By spending long stretches of time with patients we discovered problems that impact product development and have tracked what works when communicating with and marketing to patients and healthcare professionals. Bridging the communication gap between healthcare professionals, patients, providers, and manufacturers ensures an insulated feedback loop; the benefit is livable treatments and reduced costs.