How We Work
The consultants at ReD Associates work on the most difficult problems for the biggest corporations in the world. They solve strategic problems—things like new energy models, digital disruption, and failed marketing models. Our consultants are the people our clients seek out when they need a shift in perspective or radically new way of thinking.
Our consultants work across a breadth of industries, bringing their intellectual prowess and agnostic curiosity to the problem at hand. You will be exposed to a variety of industries at ReD Associates—especially early in your career—and you will not be expected to specialize in any one. Our core work involves in-depth social research and business and market analysis, which inform the strategic recommendations we present to our clients.
A fun and intellectually stimulating environment
At ReD you will be exposed to new cultures, people, and practices as part of your fieldwork. And you will meet an interesting and eclectic group of colleagues, with whom you will work closely on projects, share lunch every day (which is free and delicious), and socialize during our “Friday Bar” events. With frequent dinners, parties, talks, and events, ReD is a vibrant institution that values not only sustained hard work but also time for reflection, relaxation, inspiration, and fun.
Working in teams
Client engagements can last anywhere from three to six months, during which time each consultant works as part of a team. This team structure is key to how we work and learn at ReD Associates. Given the diversity of backgrounds of the team members, each person will inevitably bring a unique perspective to the project and challenge their colleagues. Having an open and trusting dialogue within our teams is a very important part of our culture. We expect consultants to be honest about what they know and don’t know and to challenge one another’s assumptions. Team members sit together daily, travel to the field together, and very often form bonds and friendships that last a lifetime.
The life of a consultant & travel
Working as a consultant at ReD Associates involves periodic travel for client engagements and fieldwork in different parts of the world. Regular travel can be expected, including longer-duration inter-company work between our Copenhagen and New York offices and for fieldwork (typically three to four weeks at a time).
Travel for fieldwork is often one of the more exciting aspects of being a consultant. It is a time where our consultants immerse themselves in a phenomenon and another world—one that is sometimes familiar to them, or at other times, one that is completely exotic and strange. Over the years our teams have:
- Gone to Tokyo to meet with high net-worth individuals, in order to get a deeper understanding of Japanese culture and the luxury market.
- Conducted overnight visits at cattle ranches and attended Cowboy Churches in rural Texas to understand truck culture.
- Met with architects in Seattle to understand their approach to design, and subsequently spent time in homes with homeowners to understand their lived experience and how lifestyle changes have led to adjustments to new spaces.
It is important to note that more conventional consultant travel, where teams sit at the client office for four days a week, is not how we work. The majority of our work happens in our home offices with occasional travel to the client site.