Case Studies
Adidas
To help Adidas live up to its mission of encouraging fitness for the masses, we've studied how people around the world prepare for exercise and how they feel about working out. Numerous product prototypes and a long-term digital strategy have all resulted from our research.
Industry: Consumer Products & Services
Beiersdorf
To ensure stronger market competitiveness for Nivea in Scandinavia we studied how women feel about beauty and what they expected from daily beauty routines—and then recommended product prototypes to fulfill their needs.
Industry: Consumer Products & Services
Carlsberg
To strengthen the relationship between bar owners and the brand, we headed out to pubs and clubs to study bar owners and their staffs and then helped created strategic, long-term relationship-building initiatives.
Industry: Consumer Products & Services
Coloplast
Through months of research with patients and care-givers, we've made discoveries that have helped Coloplast take a more patient-centric approach to design and which have had major implications for products, packaging, and patient compliance.
Industry: Healthcare
Danish Ministry of Foreign Affairs
We traveled to the Middle East to understand how the Muslim world perceived its power dynamic with the West and returned with recommendations for cultural initiatives and programming.
Industry: Public Sector & NGOs
DONG Energy
Faced with the challenge of adding premium services in a liberalized energy market, DONG energy needed its customers to buy green products. We came up with a market segmentation and a plan to give homeowners upfront financing and A to Z services. We continue to work with the company on segmentation and other solutions.
Industry: Manufacturing
Intel
After an in-depth study of teen friendships both offline and on online social networks such as Facebook, we discovered that online social networks weren't doing enough to help users deepen their relationships. We then outlined mobile technology ideas that could take advantage of these opportunities.
Industry: Technology & Telecom
LEGO
We conducted several in-depth studies of children's play in order to advise LEGO on future toy design, board games, digital strategy, and on LEGO's broader entertainment offerings.
Industry: Consumer Products & Services
Lufthansa Technik
"I approached ReD as we were putting our strategy together to get some help in looking at where our real strengths are and where we should focus our energy in the future rather than trying to do
Industry: Consumer Products & Services
Samsung
Through dozens of past projects and ongoing projects, we've helped Samsung create more visually provocative and user-centric designs in television, mobile, healthcare, appliances, and other areas.